The new Dutch Alcohol Act takes effect on July 1, 2021, bringing significant changes to the sale and consumption of alcoholic beverages. Here's what it means for everyday consumers like you.
Originally slated for 2020, the law's implementation was delayed to July 1, 2021. Key updates include VAT on parcels from non-EU countries and deposits on small bottles, effective from that date.
These changes require preparation. Learn the implications and why they matter to you.
While most rules target retailers and hospitality businesses, consumers face notable restrictions. Here are the essentials:
Existing laws already prohibit sales to under-18s, requiring ID checks, and ban public possession by minors. The new act extends liability: Adults caught buying alcohol for minors face fines, as do the minors. Per Article 23, paragraph 4 of the Criminal Code, the fine is €435 for both.
Currently, you can add beer, wine, and spirits to online grocery orders. From July 1, 2021, supermarkets like Albert Heijn and Jumbo cannot sell alcohol online alongside other products. Sales must occur on dedicated alcohol-only sites with strict age verification.
Deep discounts and promotions like 1+1 free end on July 1, 2021. Retailers can offer no more than 25% off alcoholic drinks, curbing price stunts.
Despite overall declining alcohol consumption, youth drinking—especially among 15-18-year-olds—remains a concern. The law holds adults accountable via fines, tightens online sales controls, and protects vulnerable groups like pregnant women.
The Health Council advocates making non-drinking the norm.
What are your thoughts on the new Alcohol Act?
