Parenting websites have surged in popularity across France, with the Mégara Group leading the charge. In 2020, the group posted exceptional growth, exemplified by its flagship site berceaumagique.com, which boosted turnover by 29% to €9.5 million.
Contents 1 The Lyon platform Hello Tribu joins the Toulon group Mégara. 2 An already busy futureIn 2021, the Toulon-based group—founded by Charlotte Dubost in 2003—welcomed a dynamic new addition: Hello Tribu, the Lyon-based platform launched in 2019. Targeting all parents, this acquisition solidifies Mégara's position as a trusted parenting authority.
In June 2021, Hello Tribu integrated into the Mégara-Berceaumagique family under the banner of Elaïa Conseil.
Founded by Myriam Scoul—a passionate mother and entrepreneur—Hello Tribu launched in late 2019 to empower and reward expectant and new parents. It recognizes modern families: couples, blended households, single parents, and more. As the name suggests, every parent has their 'tribe'.
Today, Hello Tribu offers:
Mégara, renowned for publishing berceaumagique.com, is far more than an e-commerce leader. Over 17 years, it has built unparalleled parenting expertise through content hubs like bapteme-bebe.com, portage-addict.com, and happy-babyshower.com. During the COVID-19 pandemic, it launched Baby Info Service to support parents in unprecedented times. This acquisition of Hello Tribu fosters even stronger ties with the parenting ecosystem, delivering more than products—true guidance at every stage.
Hello Tribu plans to expand its website and app services to meet evolving parental needs: personalized advice, product testing, contests, and peer interactions for parents of same-age children. It aims to become the premium visibility hub for parenting brands Mégara has long partnered with. Beyond Hello Tribu, Elaïa Conseil aspires to serve as a key marketing provider, delivering digital and print solutions tailored to young families.
