You may have seen it on Jeugdjournaal: Starting in 2017, popular children's characters like Elsa, Anna, Olaf, Mega Mindy, Kabouter Plop, Peppa Pig, and K3 are banned from packaging on unhealthy foods such as cookies, desserts, chocolate sprinkles, and sweets. These favorites can still appear on healthy products in supermarkets to boost their appeal. But will removing heroes from junk food truly reduce its allure for kids?
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As parents, we've all noticed kids gravitate toward snacks with eye-catching characters. Before this 2017 policy, studies—like one featured on Jeugdjournaal—tested this: Children overwhelmingly chose products with hero images over plain packaging. It's no surprise—vibrant designs naturally draw young eyes and boost appeal.
Read also: How much candy does your child actually eat?
The rules take effect throughout 2017. For children under 7, no children's heroes on any food packaging—healthy or not. For ages 7-13, they're allowed only on less unhealthy options. Clear nutritional guidelines will define 'not too unhealthy,' but questions remain: How will manufacturers market junk food now?
How often do your children's pleas sway your supermarket cart? This ban may cut down on in-store battles, but kids crave sweet and salty treats regardless of packaging. Heroes have long signaled 'fun treats'—can shifting them to healthy foods rewire those associations over time?
Read also: Online shopping at Appie without the kids!
Now, imagine those characters on fruits and veggies—will they entice kids to choose (and eat) more produce without the fuss? Early signs suggest packaging can influence habits, but real-world results will tell. What's your take as a parent?
Image used via Shutterstock
