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Gym P.I.T.: Could Fresh Sweat Unlock Romance? London's Gymbox Tests Pheromone Power

Red cheeks, smudged makeup, hair plastered to your skin—post-workout, we're rarely at our most alluring. Spotting your soulmate in that state? Improbable. Yet London's Gymbox gym dared to challenge this with "PIT" (Pheromone Improvement Training), a program featuring tailored workouts to trigger androstenone production. This pheromone, present in fresh sweat, is reputed for its aphrodisiac qualities.

No Showers Allowed

Gymbox leaves nothing to chance: participants don provided sweat suits, air conditioning is disabled, and sessions deliver high-intensity exercises targeting sweat in prime spots like the forehead, lower back, groin, and armpits. Each 20-minute workout ends with a strict no-shower rule—Gymbox encourages heading straight out to gauge androstenone's effects. Tempted to skip showers for love? Note: this potent pheromone dissipates after just two hours.