A 2019 NPD Group study reveals French grandparents as Europe's most generous, funding 31% of Christmas toy purchases worth €1.3 billion. Favorites include stuffed animals, dolls, cars, and classic brand toys.
The same study shows French grandparents averaging €86 per grandchild at Christmas. This figure rises annually despite economic pressures and scales with the number of grandchildren, their ages, and the desire to spoil them.
Delight your grandchildren without overspending. As seasoned family budgeting experts, here are practical strategies:
Plan ahead from November. Que Choisir notes toy prices drop from early October to late November, then spike mid-December.
Leverage Black Friday deals. This late-November event offers discounts online and in stores.
Opt for catalog-featured toys from department stores, often at top value—compare across retailers.
Use loyalty card promotions for extra savings on toys and gifts.
Compare online prices with big-box stores, but watch for fluctuations.
Explore flea markets and brocantes. New or gently used finds thrill kids—check Au fil des Brocantes for dates.
